Guy joins Affinity in early 2022 as a Retained Advisor and has brought with him a wealth of aviation knowledge gleaned from over 30 years in the industry. He has held key Marketing, Sales and senior management roles with BAE Systems and Bombardier and, in 2010, established his own private jet consulting business in London before selling his shareholding in 2015. Since then, he has advised a US aviation business, a UK private equity investor and other non-aviation investors.
We are delighted to welcome Guy as a new member of the team and have no doubt that with his ethos and abundant experience he will be a huge asset to Affinity.
“I am truly happy to be part of the ongoing Affinity story. When I attended the company’s launch in Geneva in 2015, I knew then that a transparent, fixed-rate commission structure for an aircraft buyer or seller, coupled with experience, integrity and honesty was the way forward in this heavily unregulated industry. It is even more relevant in the current environment where supply is severely limited and buyers are often being ‘price gouged’. As a professional, it hurts deeply to see that. Buyers and sellers deserve better.
I have known Affinity’s founder, Andrew Hoy, for 17 years; we worked together at Bombardier and I admire his breadth of experience as a current ultra long range business jet Captain and his relentless integrity as a broker. It is with genuine delight that I am able to work with him again and help him to grow the business to better support buyers and sellers of business aircraft.”